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What’s Next? Creativity in the Age of Entertainment is available for purchase through this website or at major distributors including Amazon, Barnes and Noble, and many other sellers nationally and internationally.

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2020 Book Excellence Awards Winner
2019 Readers Favorite International BookAward Winner

What’s Next? Creativity in the Age of Entertainment has also been featured in Teaching Music Magazine (a publication of the National Association for Music Education), Bostonia (a publication of Boston University) and Tufts Now (a publication of Tufts University).


✰✰✰✰✰ “What’s Next? Creativity in the Age of Entertainment is a compelling memoir that takes a deep, critical look at creativity, one of the greatest traits that have driven success across multiple disciplines — education, entertainment, innovation, philanthropy, and many others. In this book, career musician, educator, and cultural entrepreneur, Grammy® Award-winner Jan Karlin shares powerful observations and wisdom developed over a long period of her career, working with great artists, educators, and movers in different areas of entertainment. This book establishes the intersection between inspiration and creativity and helps readers understand how the creative process works. Apart from defining creativity, the author demonstrates how it can be nurtured and uncovers factors that can contribute to an effective integration of creative development in business, arts, education, and other areas.

Jan Karlin is a visionary who shows a great ability to interpret the cultural conundrum and offer a path towards a new Age of Creativity. Her writing itself showcases her creative spirit and she has the gift of grabbing the reader’s attention with her captivating prose, her powerful examples, and the inspiring stories that are spread throughout the book. Here is a book that will help readers understand how to tap into their creative genius and steer their lives towards the outcome they desire. What’s Next? Creativity in the Age of Entertainment is a revolutionary book laced with wisdom and powerful insights, one of the best books I have read on creativity and one that is most relevant to our time. The author’s confident voice and insightful utterances will inspire any reader.” Romuald Dzemo for Readers’ Favorite

✰✰✰✰✰ By opening the questions of Art as it enters the 21st Century, you have done us an immense kindness of lighting our brains with the questions that – in order to begin to answer the eternal questions of our craft – we need to answer. Your wonderful book is both an eye-opener and a Guide to some of the deepest questions we still must finish.”  Martin Perlich author, broadcaster, voice of the Cleveland Orchestra for George Szell, and 1998 honoree of the Rock and Roll Hall of Fame.

✰✰✰✰✰ “What’s Next” is excellent and timely. It shows how pop culture (the “age of entertainment”) has supplanted artistic creativity worldwide and illustrates the resulting adverse effects in society. The absence of the arts in today’s educational curriculum, the emphasis on being superficially clever rather than genuinely innovative, the focus on raising funds and erecting massive centers for the arts (the “edifice complex”) without giving much thought to what the buildings are for, and the reliance on constant visual displays to “enhance” musical performances are all explained in convincing detail. Jan Karlin, with her extensive experience as a successful arts administrator and performing musician, is well qualified to describe the problems and to specify possible steps that can be taken to start the recovery process. Richard Derby
Your life experience, in the music industry and far beyond, is extraordinary, and obviously a vital platform for this exploration of creativity in these challenging times.” Deanne Urmy
2020 Book Excellence Awards Winner

2019 Readers Favorite International BookAward Winner