We certainly had the required office space in our garage but now we had to decide what to do inside! Jeff and I had many long talks about our new venture and what we needed to do first, second and third. Like any new entrepreneurial idea, we had to figure out how to pay for the venues, commissions, and musicians. Finding the money — task number one.
We knew from our careers thus far that arts organizations in the United States rely on becoming tax-exempt non-profit organizations. In other words, our business would be exempt from paying taxes because we would have status as a charity, not looking to make a profit — our activities would be recognized for the public benefit.